Key General Results — replicating from show to show
(regardless of the size of the show or the industry)
- The vast majority of people exhibitors are inviting are NOT in the show owner’s house file (on average, 90 percent+).
- A healthy percentage of those people are registering, and the vast majority of them were not in the show owner’s house file beforehand.
- These brand-new registrants are verifying at the exact same rate as the rest of the pre-reg file.
- Regardless of how an attendee registers, they are significantly more likely to actually show up if they receive one of our emails from an exhibitor.
Specific Results From Several of Our Recent Events:
SEMICON West 2011
- 134 participating companies (24 percent of the exhibitor community)
- Total number of outbound emails: 458,500+
- 190,326 unique email addresses, only 7,504 were in the house file beforehand – 96 percent were not
- 182,822 brand-new attendee prospects
- Open rate: 12 percent
- Click-through rate: 11 percent
- Total number of registrants: 1,967, and 78 percent were NOT in the house file beforehand
PROCESS EXPO 2011
- 172 participating companies (32 percent of the exhibitor community)
- Total number of outbound emails: 683,900+
- 224,743 unique email addresses, only 13,142 were in the house file beforehand -- 94 percent were not
- 211,601 brand-new attendee prospects
- Open rate: 12 percent
- Click-through rate: 14 percent
- Total number of registrants: 2,250, and 73 percent were NOT in the house file beforehand
Sweets and Snacks EXPO 2011
- 170 participating companies (35 percent of the exhibitor community)
- Total number of outbound emails: 112,400+
- 37,450 unique email addresses, only 7,233 were in the house file beforehand – 81 percent were not
- 30,217 brand-new attendee prospects
- Open rate: 21 percent
- Click-through rate: 21 percent
- Total number of registrants: 1,836, and 60 percent were NOT in the house file beforehand
NRF’s BIG SHOW 2011
- 119 participating companies (22 percent of the exhibitor community)
- Total number of outbound emails: 996,200+
- 304,943 unique email addresses, only 18,768 were in the house file beforehand – 94 percent were not
- 286,175 brand-new attendee prospects
- Open rate: 10 percent
- Click-through rate: 8 percent
- Total number of registrants: 1,339, and 78 percent were NOT in the house file beforehand
PACK EXPO 2010
- 327 participating companies (21 percent of the exhibitor community)
- Total number of outbound emails: 1,235,400+
- 381,374 unique email addresses, only 35,864 were in the house file beforehand – 91 percent were not
- 345,510 brand-new attendee prospects
- Open rate: 17 percent
- Click-through rate: 16 percent
- Total number of registrants: 7,384, and 73 percent were not in the house file beforehand
SupplyExpo 2011
- 44 participating companies (21 percent of the exhibitor community)
- Total number of outbound emails: 140,400+
- 40,962 unique email addresses, only 2,684 were in the house file beforehand – 93 percent were not
- 38,278 brand-new attendee prospects
- Open rate: 11 percent
- Click-through rate: 24 percent
- Total number of registrants: 598, and 95 percent were NOT in the house file beforehand
D2C 2011
- 70 participating companies (65 percent of the exhibitor community)
- Total number of outbound emails: 65,500+
- 28,893 unique email addresses, only 2,331 were in the house file beforehand – 92 percent were not
- 26,652 brand-new attendee prospects
- Open rate: 17 percent
- Click-through rate: 22 percent
- Total number of registrants: 567, and 66 percent were NOT in the house file beforehand
- $7,095.00 in registration revenue
For more information, and a specific price quote, contact:
Evan Shubin
President
Exhibitor Invites LLC
(301) 983-1200 direct
(240) 426-5938 (cell)