Boost Attendance and Increase Exhibitor ROI
Exhibitor Invites is proven to be one of the most powerful and cost effective ways to increase attendance at your show.
The key data points are all replicating from show to show:
- The vast majority of people exhibitors are sending to are NOT in the show owner’s house file.
- A healthy percentage of those people are registering, and the vast majority of them were not in the show owner’s house file beforehand.
- These brand-new registrants are verifying at the exact same rate as the rest of the pre-reg file.
Here are the results from several of our 2009 events:
SEMICON West:
- 92 participating companies (17 percent of the exhibitor community).
- Total number of outbound emails: 214,000+.
- 102,833 unique email addresses, only 9,450 were in the house file beforehand.
- Open rate: 17.2 percent.
- Click-through rate: 16.1 percent.
- Total number of registrants: 1,198, and 98 percent were NOT in the house file beforehand.
NAB:
- 183 participating companies (14 percent of the exhibitor community).
- Total number of outbound emails: 1,304,000+.
- 409,888 unique email addresses, only 13,121 were in the NAB house file beforehand.
- Open rate: 21 percent.
- Click-through rate: 10.6 percent.
- Total number of registrants: 3,691, and 93 percent were NOT in the house file beforehand.
ALL CANDY EXPO:
- 105 participating companies (nearly 25 percent of the exhibitor community).
- Total number of outbound emails: 60,000+.
- 19,865 unique email addresses, only 4,675 were in the house file beforehand.
- Open rate: 10.7 percent.
- Click-through rate: 54 percent.
- Total number of registrants: 1,602, and 56 percent were NOT in the house file beforehand.
PACK EXPO:
- 138 participating companies (12 percent of the exhibitor community).
- Total number of outbound emails: 430,000+.
- 166,097 unique email addresses, only 29,778 were in the house file beforehand (82 percent were not!).
- Open rate: 15.7 percent.
- Click-through rate: 22 percent.
- Total number of registrants: 2,220, and 34 percent were NOT in the house file beforehand.
SGIA:
- 102 participating companies (25.5 percent of the exhibitor community).
- Total number of outbound emails: 1,255,000+
- 423,992 unique email addresses, only 20,838 were in the house file beforehand – 95 percent were not.
- Open rate: 14.9 percent.
- Click-through rate: 12.6 percent.
- Total number of registrants: 1,647, and 58 percent were NOT in the house file beforehand.
NRF:
- 97 participating companies (24 percent of the exhibitor community).
- Total number of outbound emails: 389,000+
- 140,222 unique email addresses, only 6,782 were in the house file beforehand – 95 percent were not.
- Open rate: 12.4 percent.
- Click-through rate: 15.2 percent.
- Total number of registrants: 630, and 88 percent were NOT in the house file beforehand.
Here is the list of current customers:
| AEM: ICUEE 2009 and AG CONNECT 2010 AHIMA ALL CANDY EXPO APCO Cloud Connect Fire-Rescue International FOSE HPBExpo IAAPA International Floriculture Expo INTEROP MHIA NAB NATPE NBTA (Business Travelers) NRF OFC/NFOEC PACK EXPO |
PMA PRINT and GRAPH EXPO PROCESS EXPO REALTORS® Conference & Expo RIMS RSNA SEMICON West SGIA SOUTH-TEC SupplyExpo THE WORK TRUCK SHOW UNITED FRESH 2010 VoiceCon WINDPOWER World Market Center Las Vegas: Gift+Home, Las Vegas Market, INSPIREDESIGN, and Vegas Kids |
Here's how it works:
Every show owner would like their exhibitors to be more active and invite their customers and prospects to attend the show. Everyone has tried to encourage this behavior by offering a variety of tools for exhibitors, from customized postcards to VIP codes and special offers, etc. The problem is that exhibitors are busy, they don't want to spend any money on this, and they don't want to share their lists with show management.
Exhibitor Invites removes all the main objections: it makes it fast, easy, and free for exhibitors to invite their customers and prospects to the show.
Exhibitors log into a secure site to upload their lists, and those lists are never shared with show management. Then they can customize, preview and approve a series of three html emails that include their booth number, logo, personalized text, product photos, and special offers (show management specifies the offers).
In 20-30 minutes, they have created a campaign of three emails that will be sent to their customer and prospect list. It makes them look good because it can include a special offer or free registration (show management decides), and it reminds their customers and prospects that they will be at the show and what booth number they are in. Plus, they can include other personalized text about their participation in the show (giveaways, new products, etc.).
To ensure a high level of exhibitor participation, Exhibitor Invites utilizes a team of specialists who call each and every exhibitor in order to convince them to make use of the system, and to help them with any problems they are having. We'll even do the work for them if they're too busy, and then send them a test message to approve!
For show owners, it's a proven way to reach new attendee prospects and generate increased registration (see NAB and CANDY results above).
The price is based on the number of exhibitors at your show. Pricing is all-inclusive, including a comprehensive telemarketing campaign to all exhibitors, design of the site, design of the templates for the email campaign that exhibitors send out, and all customer service and technical support. There are no surprise charges, and there is very little staff drain - we handle everything.
Exhibitor Invites has been proven to be more cost effective than any other marketing program designed to boost attendance. For the 18 major shows that purchased Exhibitor Invites in 2009, the average cost for each attendee registration was $15.00, and for several of our customers, the cost was below $10.00 per registrant. This compares very favorably to the industry average of $25.00 per registrant. It should come as no surprise that 15 of the 18 shows that purchased Exhibitor Invites for 2009 have already committed to using the product again for 2010.
For pricing information, please contact:
Evan Shubin
President
Results.now, Inc.
301 983 1200 direct
240 426 5938 cell
eshubin@resultsdotnow.com
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